Getting started · 1 min

What happens in the first ten minutes

Website in, brand summary corrected, first week read, accounts connected — in that order.

You give it your website address. It reads the site and comes back with a short summary of what you do, who you do it for, and the way you talk about it — a few sentences, in plain words.

Read that summary before anything else, because it is what every post afterwards gets written from. A line that is wrong there turns into a month of posts that are all slightly wrong, and it is quicker to fix once now than fourteen times later. Change anything you do not recognise.

Then you get a week of posts to look at: the words, the picture, and the day and time each one would go out. Nothing has been sent anywhere and nothing can be. You can rewrite any of it, ask for a different picture, move a post to another day, or take one off the week entirely.

Connecting your accounts comes last, on purpose. By the time you are asked for them you have already seen exactly what would be posted, so you are deciding about something you have read rather than something you have been promised.

Nothing is published without you saying so, and that does not change after the first ten minutes.