The bit you were never going to get round to
It picks the time, and it stops your profiles going stale.
Posting on time is the easy half. The other half is the opening hours that have been wrong since Easter and the Google listing that still says what you did three years ago.
Next week
- Why then:Monday morning is when your page gets read most — people sort out the week’s jobs before nine.
- Why then:Lunchtime, midweek. Your followers open Instagram between half twelve and two more than at any other point.
- Why then:Friday morning, because people book weekend jobs on a Friday and Google is where they look.
- Why then:Saturday mid-morning is your quietest posting slot and your busiest reading one.
Move a post with the arrow keys once it has focus, or drag it. Nothing is saved until you let go, and it says so while you are deciding.
Your Google listing, tidied
Three suggestions. Each one is yours to take or leave on its own.
What you do
Now
“Dentist in Whitstable. Call for appointments.”
Suggested
“Family dentist in Whitstable, open since 2004. Nine treatments with prices on the website, and Saturday appointments from October.”
Why: Yours has not changed since you claimed the listing. This one says the two things people search for: prices and Saturdays.
Opening hours
Now
Saturday: closed
Suggested
Saturday: 9:00 – 13:00, from 4 October
Why: Your website says Saturdays start in October. Google still says you are shut, which is the one that people believe.
Services listed
Now
Three listed, no prices
Suggested
All nine, with the prices already on your website
Why: People compare on price here more than anywhere else, and an empty list reads as expensive.
It checks the profile against your website every week and only speaks up when the two disagree.
What it can keep straight, network by network
The full capability list →Google Business Profile
Description, opening hours, bank holiday hours, services and prices.
The one worth keeping straight — people read it at the moment they need you.
Facebook Page
The about text and your opening hours.
Cover photos and buttons stay with you — worth a look once a year, not every week.
Instagram
Nothing directly — Instagram does not let any tool rewrite a bio.
So it writes you one and you paste it in. Takes ten seconds and it tells you when yours has drifted.
LinkedIn Page
The page description and what you list yourselves under.
Only worth doing when you are hiring, which is when anyone reads it.
When a post cannot go out
It waits, you are told which one and why, and the rest of the week carries on. Nothing is silently dropped and nothing is posted twice when the account comes back.
Times come from your customers
Not from a chart of global best times. After a month it moves your slots towards the hours your own people actually read things.
Holidays and closures
Tell it you are shut and it stops posting, updates the hours where it can, and starts again on the day you say.