Every line shows where it came from
It writes down what it thinks your business is. Then you correct it.
No black box, no “our AI understands your brand”. A short list of facts, each one tied to the page it came from, all of them yours to change. Everything written afterwards comes from this list and nothing else.
What it knows about Harbour Dental
- Family dentistry in Whitstable, open since 2004.Change
From your About page and the footer on every page · read 14 September
- Nine treatments, with prices on the site for all of them.Change
From /treatments and /prices · read 14 September, checked again this morning
- A lot of patients come back after years away, and say they were dreading it.Change
From your About page and three of the reviews you have on the site
- Saturday appointments start in October.Change
You typed this during setup on 12 September. It is not on your website yet.
- Plain words. No dental jargon, no exclamation marks, prices said out loud.Change
Learned from the three posts you rewrote in your first week
Change any line and the next posts follow it. The ones you already said yes to stay exactly as they are.
Your website changed
Your prices page moved this morning
A check-up went from £65 to £72. Nothing has been written with either number since it changed — it is waiting on you.
Was · read 2 September
“Check-up and clean — £65”
Now · read this morning
“Check-up and clean — £72”
It never guesses a number
Prices, dates, opening hours and claims come off your pages or out of your mouth. If a post needs one it does not have, it asks you rather than writing something that sounds about right.
That is why the list above is short. Anything not on it does not get said.
The same business, four different plans
Because the same post everywhere is how you get ignored everywhere.
What goes here
The longer ones. What a first appointment is actually like, who is on the team, what changed at the practice, and anything the village needs to know.
Why, for this business
Your patients are local and they share things into town groups. A post here gets passed around in a way it does not anywhere else.
How it sounds there
Warm and unhurried. Full sentences, no hashtags, written like you are talking across the front desk.
“Nervous about the dentist? Here is exactly what happens at a first appointment with us — all eight minutes of it.”
What goes here
The pictures. The practice, the people, before-and-afters you are allowed to show, and the small things that make a place feel less clinical.
Why, for this business
Younger patients look here before they book anywhere. It is the one that decides whether you feel like a nice place to walk into.
How it sounds there
Shorter, lighter, a bit of personality. Still no jargon.
“Three everyday habits that quietly wear teeth down — and the cheap fix for each one.”
What goes here
Facts people need at the moment they are searching: opening hours, bank holidays, new appointments, prices.
Why, for this business
Nobody browses here. They are looking for a dentist right now, so what you post is an answer, not a conversation.
How it sounds there
Short and useful. No personality required, no invitation to chat.
“Saturday appointments are back from October. Here is how to grab one.”
What goes here
Hiring, and the odd bit of practice news worth other professionals seeing.
Why, for this business
Honestly, not much. Patients are not here. It earns its place when you are recruiting and goes quiet again afterwards.
How it sounds there
Plainer again, aimed at someone deciding where to work rather than where to be treated.
“We are looking for a hygienist, three days a week, and here is what the practice is actually like to work in.”