Three real trades, three different voices
A dentist should not sound like a garage.
Same product, three sample businesses. Switch between them and watch the words, the pictures and the manners change — because a post that could belong to anyone belongs to nobody.
WED 12:30 · INSTAGRAM
Three to choose from
Swapping picture does not use another go — the three arrive together. Asking for a different three does.
“Three everyday habits that quietly wear teeth down — and the cheap fix for each one. Number two is why we keep sugar-free mints on the desk.”
The default: plain words, a bit of warmth, no exclamation marks — the voice it learned from your pages and your edits.
“Three habits that wear teeth down, and the cheap fix for each. Number two surprises everyone.”
Same point, half the length. Useful where people scroll fast, and the one to pick if you find the default chatty.
“Nobody means to wear their teeth down. Three habits do it quietly — here is the cheap fix for each, no lecture attached.”
Softer opening for the nervous-patient crowd. Ask for this once and it leans this way from then on.
What you do with it
- Yes, send it
- Ask for a change
- Write it yourself
- Use my own photo
- Not this week
The rest of that fortnight
- MON 09:00 · FACEBOOK“What actually happens at a first appointment — all eight minutes of it.”
- FRI 08:00 · GOOGLE“Saturday appointments are back from October. Here is how to grab one.”
- MON 09:00 · FACEBOOK“What a check-up costs here, with no surprises at the desk.”
- WED 12:30 · INSTAGRAM“The five-minute bedtime habit that saves a fortune in fillings.”
Same voice every time, different subject each time.
TUE 07:30 · FACEBOOK
Three to choose from
Swapping picture does not use another go — the three arrive together. Asking for a different three does.
“MOT due this month? Book it before the last week — that is when everyone else remembers and we run out of slots.”
Blunt, useful, no flannel. It picked that up from a website that lists prices and opening times and not much else.
“MOT due? Book before the last week of the month — that is when the slots go.”
For a page whose readers are on their phone between jobs.
“If your MOT is due this month, get it booked early — the last week is always chaos and we hate turning people away.”
A degree friendlier without turning into a brochure.
What you do with it
- Yes, send it
- Ask for a change
- Write it yourself
- Use my own photo
- Not this week
The rest of that fortnight
- THU 17:00 · FACEBOOK“Courtesy car is back on the road, so a full day’s work no longer costs you a day off.”
- TUE 07:30 · GOOGLE“Open Saturday mornings through winter, 8 until 1.”
- THU 17:00 · FACEBOOK“What that knocking noise usually is, and what it usually costs.”
- TUE 07:30 · FACEBOOK“Winter check: tyres, battery, wipers. Ten minutes, no charge.”
Same trade language the owner uses on the phone.
SUN 18:00 · INSTAGRAM
Three to choose from
Swapping picture does not use another go — the three arrive together. Asking for a different three does.
“Beginners’ class starts again on the 6th. Six weeks, same faces every week, and nobody expects you to touch your toes on day one.”
Unhurried, welcoming, no wellness-speak. Your site does not say “journey” once, so neither does this.
“Beginners’ class starts on the 6th. Six weeks, same group, no toe-touching required.”
Same information, less of it.
“If you have been meaning to try this for a year: beginners’ class starts on the 6th. Six weeks, the same small group, and absolutely no showing off.”
Aimed at the person who keeps nearly booking.
What you do with it
- Yes, send it
- Ask for a change
- Write it yourself
- Use my own photo
- Not this week
The rest of that fortnight
- WED 07:00 · INSTAGRAM“The 7am class has four spaces this week.”
- SUN 18:00 · FACEBOOK“What to bring to your first class — the honest list, which is shorter than you think.”
- WED 07:00 · GOOGLE“Studio closed on the 24th, back on the 27th.”
- SUN 18:00 · INSTAGRAM“Six weeks of beginners’, and what usually changes by week four.”
Calm, plain, and not a single mention of a journey.
The pictures are drawings, not photographs of you
It will never invent a picture of your shop, your team or a customer. When a post needs the real thing, upload a photo and it gets cropped, captioned and scheduled like any other.
Your logo sits on top, not inside
Logos and any words on a picture are placed as their own layer, so they stay sharp, spelled right, and in the corner you chose rather than wherever it fancies.
Rewrite one, change the rest
Every edit you make is an instruction for next time. Cut the jargon out of one post and the following week arrives without it.
Every picture uses your allowance
Three candidates count as one go. Asking for another three counts again — and the number left is on screen before you ask, not after.